You Can’t Manage Intelligence Unless You Track It: SCIP SW Ohio Chapter, June 12

Glen Brynteson, CEO of Market Awareness, will reprise his popular 2013 SCIP annual conference presentation, “You can’t manage intelligence unless you track it” for the SCIP SW Ohio Chapter on Wednesday, June 12. The presentation will step through identifying key intelligence indices for their company, grouping them into logical components, and establishing strategic and tactical tracking mechanisms. It will allow the audience to begin defining their own Competitive Intelligence framework and put the necessary pillars in place to ensure success.

Key Take-Aways:
1.  Hierarchy of all intelligence components and strategic action items, as well as, their associated tactical actions
2.  Five lessons learned from Fortune 500 companies and what they deem as their top key intelligence indices
3.  Templates will be provided on how they identify strategic actions and associated tactical plans
4.  Metrics identifying all key intelligence components


In 1998, Glen Brynteson built his first professional services firm into a multinational consultancy by developing unique solutions to clients’ unmet needs. Fifteen years later, he has never stopped working to get closer to his customers to better understand their challenges and identify solutions that work to complement the decision-making process. In 2006 Mr. Brynteson launched his second firm, Market Awareness, in response to his own constant and unmet need for reliable, data-driven insight into his clients’ perspectives and perceptions. Since launching their one-of-a-kind competitive intelligence solution, Market Awareness has been met with overwhelming support at all levels of clients organizations, for companies of all sizes across all industries. Glen co-chairs the SCIP Austin, Texas chapter and was recently elected to serve on the SCIP Board of Directors 2013.


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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