Competitive Analysis Frameworks for Effective Product Management: SCIP Illinois Chapter, May 16

Knowing your competitors’ strategies can be the difference between your next product’s success or failure, and yet members of business leadership teams, marketers, product managers, and sales teams are often stretched too thin just “doing their job” to spend much time really analyzing the competition. You will learn how to gather the right information and examine it through time-tested analytical frameworks, such as Five Forces, Four Corners, ACH, and Scenario Planning, to get to the insights upon which strategic product portfolio decisions can be based.

During this session you will also learn how you can make the most of open source intelligence (OSINT) assets. Competitors often leave a trail of digital exhaust that can be seen across the internet. Importantly, you can examine this digital exhaust and determine where your competition is heading. What they’re planning, who they’re selling to, and how successful they’re being. We’ll show you how to go beyond Hoovers and LexisNexis — how to go beyond Google — and get competitive information from the “deep Web.” During this meeting you will learn how to use over 20+ free (or very cheap) web based tools to collect and intelligence from the web.

Join members of the SCIP Illinois Chapter at DePaul University O’Hare Campus on Thursday, May 16 to hear Sean Campbell of Cascade Insights reprise his popular 2013 SCIP annual conference presentation. Further information and registration are at the SCIP website.


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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