Why Strategies Fail: SCIP Minnesota Chapter Meeting, April 18

Strategies fail when strategists choose bad strategies. That sounds obvious until we consider that strategists never choose bad strategies. At least not on purpose.

Strategists are smart, experienced, industry-savvy, data-rich, and highly motivated to succeed. They want to choose smart strategies. Yet smart strategists can and do choose bad strategies. We know that because we see the ultimate strategy failure — bankruptcy — even among the world’s largest companies. Not to mention less-newsworthy failures to meet goals that cost careers as well as money.

Why do smart strategists choose bad strategies? More important, how can you avoid their mistakes? How can you know your strategy is smart? The answer has nothing to do with being the first with the latest factoids, calculating your spreadsheets to another decimal place, inspiring your troops with gallant leadership, establishing your social-media presence, dashing nimbly as “conditions” change, or SWOTing your competitors like flies. Gallantry and factoids are nice but the real answer goes deeper.

The presenter, Mark Chussil, is Founder and CEO of  Advanced Competitive Strategies, Inc. A pioneer in business war-gaming and strategy simulation, he has designed simulations and conducted business war games for dozens of Fortune 500 companies around the world, helping them make or save billions of dollars. He’s won a patent for simulation technology, and another is pending. A highly rated and entertaining speaker, Mark teaches programs in strategic thinking at conferences, business schools, and corporate universities.

Prior to founding ACS, Mark worked at The Strategic Planning Institute (The PIMS Program) and Sequent Computer Systems. He earned his MBA from Harvard and his BA from Yale.  Mark has been named a Fellow of the Strategic and Competitive Intelligence Professionals (SCIP) and will be recognized at the SCIP13 Annual Conference and Exhibition in May 2013.

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About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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