Strategy Mapping Competitors, Customers and Suppliers: SCIP Silicon Valley Chapter April 24

Join members of the SCIP Silicon Valley chapter on Wednesday April 24 to hear Michael Sandman describe how to build a competitor strategy map. Strategy maps focus on what it takes to execute strategy – the financial, customer-facing, operations and human and technical resources elements of strategy execution. Hundreds of the world’s largest corporations use strategy maps to align operations with strategic goals. The latest thinking in the C-Suite is to apply strategy maps to assess other companies as well to guide their own execution of strategy.

Based on the pioneering balanced scorecard work of Harvard Business School professors Kaplan and Norton and a recent article in the HBS Balanced Scorecard Report, this session will describe how to build a competitor strategy map and demonstrate how one can use strategy mapping. This approach takes business intelligence into the realm of anticipating what another player in the market can accomplish and provides a framework for comparing your own organization’s execution of strategy with that of competitors and the suppliers and customers on whom you depend.

Key Outcomes
•    Insight into another company’s operational strengths and weaknesses and the implications for your organization
•    An approach to providing early warning on competitor initiatives
•    A guide to demonstrating to management where your own firm may need to make operational adjustments

Michael Sandman is Senior Vice President of Fuld & Company.   He has an extensive background in international business, including responsibility for the transfer of technology to partners in Switzerland, Mexico and Brazil.   He runs war games for Fuld’s clients worldwide and advises on how to build robust competitive intelligence capabilities inside companies.  He has been a guest lecturer at the business schools of Columbia, Boston University, University of Wisconsin, University of California-Irvine and Harvard Business School.  In 2006 Mike was elected as a Fellow of his professional association, Strategic & Competitive Intelligence Professionals (SCIP), and is one of only seven people who received the prestigious Faye Brill Award from SCIP.


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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