Bringing Competitive Profiles Into the 21st Century

According to multiple SCIP surveys, competitor profiles are the product most frequently requested by an organization’s competitive intelligence clients. Unfortunately, many are simply read, immediately put on the shelf, and quickly become obsolete.

 During this executive insight session at the SCIP International Conference and Exhibition, Dan Mulligan of Grand Canyon University will present his audience ideas and methods that make a competitive profile a living document. He will also review the best practices for creating, organizing, and using competitive profiles to support executive decision-making. Mr. Mulligan draws on lessons he has learned from developing hundreds of competitive profiles to provide a guide to selecting and incorporating metrics and analysis that are applied to develop the best competitive profiles possible and maintain them as a valuable competitive resource.

“According to the most recent SCIP industry survey, competitive profiles are the most requested CI product,” says Mr. Mulligan. “Yet, most profiles are done by one or two people, placed on a shelf, and quickly become obsolete.  We’ve developed a systemic approach that includes organization-wide involvement, predictive analysis, and ongoing use.”

In addition to sharing his experiences with others, Mr. Mulligan has gained personal value from his SCIP conference participation. “The SCIP conference is like the pro-bowl of the competitive intelligence industry.  It is a place where the key thought leaders gather and, more importantly, are willing to share their knowledge.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 is the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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