Producing Competitive Intelligence with the Power to (Literally) Move the Stock Market

Wall Street regularly waits with bated breath for the release of key economic and industry indicators, the announcement of which have power to move stock prices. During this interactive session on May 7 at the SCIP International Conference and Exhibition, Neal Ochsner of Ochsner Consulting Group and Robert Fowler, former head of the Global Competitive Intelligence function for Dow Agrosciences, will explore how competitive intelligence research can consistently unearth reliable predictors of industry and corporate performance.  He will also lead a discussion of ‘Big Data,’ future correlation analysis, prediction markets and other techniques that can put you “in front of” business decisions.

For instance, can agricultural suppliers predict the econometric and weather data necessary to anticipate global crop production? The answer is yes, and a case study shows how. Also included are examples of how competitive intelligence can be used to reliably predict industry and corporate performance — before Wall Street comes up with the same data.  Mr. Ochsner will conclude with a review of how to sell this critical data to C-level executives, and have them come back for more.

“Stock market research analysts can make millions of dollars annually while competitive intelligence analysts — using the exact same techniques — rarely earn anywhere near those amounts,” said Mr. Ochsner. “The session that Bob Fowler and I are leading puts a spotlight on organizations where top executives have embraced the tremendous competitive advantage that advanced competitive intelligence analysis can confer on an enterprise, even to the point where the stock market sits up and notices.”

He adds, “We are going to give examples of cases and techniques that have the potential to — or have already — transformed competitive landscapes, and I’m sure we will get more examples from the session attendees. If you want to secure an unfair competitive advantage over your competitors, then I expect that we will be seeing you in Orlando.”

In addition to sharing his experiences with others, Mr. Ochsner has gained personal value from participating in SCIP conferences. “I certainly get a few important takeaways from the learning sessions every year, but the most important benefit I get from attending SCIP conferences is the opportunity to meet with industry colleagues,” he said.  “This is a fine group of people, and I count many of them as friends.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 is the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to http://www.scip.org.

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About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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