Linking Intelligence to Decisions: Creating Partnerships with Executives

Creating intelligence value when users have real time access to information is becoming increasingly challenging – executives have access to as many sources, if not more, than the intelligence producers. With this distraction, how can they effectively engage senior executives to deliver the intelligence required to make better decisions? David Harkleroad, Chief Operating Officer of Our Health Data Cooperative, will share pragmatic advice gained from over two decades of experience at the front lines as an intelligence producer and at the executive strategy and marketing level as an intelligence consumer

In his session, Mr. Harkleroad will provide practical tips, templates and, above all, an understanding of the executive mindset. He will outline the effective steps required to create a culture and processes that drive external assessments into action, and show how to structure a competitive intelligence unit for maximum effectiveness.

“What value are you adding?” asked Mr. Harkleroad. “With advances in information technology, executives have access to as many information sources as you do. And they’ve met and know customer and competitor executives better than you ever will. You need to gain an understanding of the executive mindset and how to effectively engage users to deliver the intelligence they need to make better decisions.”

“CEO John Chambers said, ‘when you compete against Cisco, you lose,’” he added. “Can you say the same about your organization? When you attend the annual SCIP conference, you’ll learn how the most successful enterprises in the world leverage insights to outperform competition year after year after year.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 is the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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