Bringing Competitive Profiles Into the 21st Century

According to multiple SCIP surveys, competitor profiles are the product most frequently requested by an organization’s competitive intelligence clients. Unfortunately, many are simply read, immediately put on the shelf, and quickly become obsolete.

 During this executive insight session at the SCIP International Conference and Exhibition, Dan Mulligan of Grand Canyon University will present his audience ideas and methods that make a competitive profile a living document. He will also review the best practices for creating, organizing, and using competitive profiles to support executive decision-making. Mr. Mulligan draws on lessons he has learned from developing hundreds of competitive profiles to provide a guide to selecting and incorporating metrics and analysis that are applied to develop the best competitive profiles possible and maintain them as a valuable competitive resource.

“According to the most recent SCIP industry survey, competitive profiles are the most requested CI product,” says Mr. Mulligan. “Yet, most profiles are done by one or two people, placed on a shelf, and quickly become obsolete.  We’ve developed a systemic approach that includes organization-wide involvement, predictive analysis, and ongoing use.”

In addition to sharing his experiences with others, Mr. Mulligan has gained personal value from his SCIP conference participation. “The SCIP conference is like the pro-bowl of the competitive intelligence industry.  It is a place where the key thought leaders gather and, more importantly, are willing to share their knowledge.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 is the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to http://www.scip.org.

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Producing Competitive Intelligence with the Power to (Literally) Move the Stock Market

Wall Street regularly waits with bated breath for the release of key economic and industry indicators, the announcement of which have power to move stock prices. During this interactive session on May 7 at the SCIP International Conference and Exhibition, Neal Ochsner of Ochsner Consulting Group and Robert Fowler, former head of the Global Competitive Intelligence function for Dow Agrosciences, will explore how competitive intelligence research can consistently unearth reliable predictors of industry and corporate performance.  He will also lead a discussion of ‘Big Data,’ future correlation analysis, prediction markets and other techniques that can put you “in front of” business decisions.

For instance, can agricultural suppliers predict the econometric and weather data necessary to anticipate global crop production? The answer is yes, and a case study shows how. Also included are examples of how competitive intelligence can be used to reliably predict industry and corporate performance — before Wall Street comes up with the same data.  Mr. Ochsner will conclude with a review of how to sell this critical data to C-level executives, and have them come back for more.

“Stock market research analysts can make millions of dollars annually while competitive intelligence analysts — using the exact same techniques — rarely earn anywhere near those amounts,” said Mr. Ochsner. “The session that Bob Fowler and I are leading puts a spotlight on organizations where top executives have embraced the tremendous competitive advantage that advanced competitive intelligence analysis can confer on an enterprise, even to the point where the stock market sits up and notices.”

He adds, “We are going to give examples of cases and techniques that have the potential to — or have already — transformed competitive landscapes, and I’m sure we will get more examples from the session attendees. If you want to secure an unfair competitive advantage over your competitors, then I expect that we will be seeing you in Orlando.”

In addition to sharing his experiences with others, Mr. Ochsner has gained personal value from participating in SCIP conferences. “I certainly get a few important takeaways from the learning sessions every year, but the most important benefit I get from attending SCIP conferences is the opportunity to meet with industry colleagues,” he said.  “This is a fine group of people, and I count many of them as friends.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 is the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to http://www.scip.org.

Survivor’s Guide: Making It Through Your First Year in Competitive Intelligence

Congratulations on getting the job with the prestigious title of Competitive Intelligence Professional! Now what? Dealing with the stress and chaos of the hiring process is one thing. But now, the responsibilities and client requirements that come with this coveted position are demanding attention and responses.

During this executive insight session on May 9 at the SCIP International Conference and Exhibition, Ben Schultz and Mick Lariviere of McAfee will share what they have learned from their experiences in a new competitive intelligence position. Session attendees will learn hard-won tips on how to avoid becoming overwhelmed by limited time resources and information overload, how to build the contents of a flexible CI toolbox, and how to successfully cope with self-imposed, unrealistic expectations.

“Within my first year in the competitive intelligence field, there were many moments where I wondered: why didn’t someone tell me about that?” Mr. Schultz said. “By sharing tips and tricks discovered by two CI guys who survived their first year, this session aims to answer that question for others in the early stages of their intelligence career.”

In addition to sharing his experiences with others, Mr. Schultz has gained personal value from participating in SCIP conferences. “Attending this conference is essential for competitive intelligence professionals just beginning their career, as no other event will expose you to so many CI training opportunities under one roof,” he noted. “You will learn more in three days than you thought possible.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 is the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to http://www.scip.org.

Linking Intelligence to Decisions: Creating Partnerships with Executives

Creating intelligence value when users have real time access to information is becoming increasingly challenging – executives have access to as many sources, if not more, than the intelligence producers. With this distraction, how can they effectively engage senior executives to deliver the intelligence required to make better decisions? David Harkleroad, Chief Operating Officer of Our Health Data Cooperative, will share pragmatic advice gained from over two decades of experience at the front lines as an intelligence producer and at the executive strategy and marketing level as an intelligence consumer

In his session, Mr. Harkleroad will provide practical tips, templates and, above all, an understanding of the executive mindset. He will outline the effective steps required to create a culture and processes that drive external assessments into action, and show how to structure a competitive intelligence unit for maximum effectiveness.

“What value are you adding?” asked Mr. Harkleroad. “With advances in information technology, executives have access to as many information sources as you do. And they’ve met and know customer and competitor executives better than you ever will. You need to gain an understanding of the executive mindset and how to effectively engage users to deliver the intelligence they need to make better decisions.”

“CEO John Chambers said, ‘when you compete against Cisco, you lose,’” he added. “Can you say the same about your organization? When you attend the annual SCIP conference, you’ll learn how the most successful enterprises in the world leverage insights to outperform competition year after year after year.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 is the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to http://www.scip.org.