You Can’t Manage Intelligence If You Don’t Track It

 Managing the effectiveness of an organization’s competitive intelligence efforts is difficult without established key strategic and tactical tracking mechanisms.  During this interactive session on May 7 at the SCIP International Conference and Exhibition, Glen Brynteson will step the audience through identifying key intelligence indices for their company, grouping them into logical components, and establishing those strategic and tactical tracking mechanisms. He will also provide examples of five lessons learned by major companies and what top key intelligence indices they established for themselves.  The audience will begin to define their own Competitive Intelligence framework and be able to put the necessary pillars in place within their own organizations.

 “Establishing, tracking, and managing intelligence can be overwhelming for most firms,” said Mr. Brynteson.  “I created this session to really help firms understand what building blocks they need to set up and consider for establishing a solid competitive intelligence foundation. We have rolled this foundation out to dozens of global companies and this workshop will also highlight their successes and challenges.”

 In addition to sharing his experiences with others, Mr. Brynteson has gained personal value from his SCIP conferences participation:  “Market Awareness has been attending SCIP events in both the US and Europe for the past three years. The events give us a chance to interact with so many others in the competitive intelligence industry. By far, the reason SCIP trade shows are on the top of our list is because of the networking aspects. SCIP really encourages people to network and they have established their entire trade shows around that networking approach. This isn’t your run-of-the-mill average conference. The atmosphere is about learning and networking and that is what draws us to each event.”

 The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 has a powerful and dynamic agenda: 5 track themes, 2 learning levels, 25 executive insight presentations from leading competitive intelligence professionals and competitive strategy executives, 30 interactive sessions, and 8 pre-conference workshops. All this, combined with endless opportunities to network, make new contacts, share experiences, understand best practices and lessons learned, makes SCIP 2013 the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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