Zena Applebaum of Bennett Jones LLP Elected to SCIP 2013 Board.

At the conclusion of the SCIP board elections, Zena Applebaum will join the 2013 Board of the Strategic and Competitive Intelligence Professionals (SCIP). A regular speaker and writer on market and competitive intelligence topics in Canada and abroad, most recently she is the author of “Business Intelligence for Law Firms” published in November 2012 by The Ark Group in association with Managing Partner.  She will be the first law firm individual to serve on a SCIP board.

“It’s an honor to be elected to the SCIP Board”, says Ms. Applebaum. “The election of a Canadian competitive intelligence practitioner from the legal industry is evidence of the international growth and breadth of intelligence work within organizations. I look forward to serving the intelligence community and building on the strength and momentum of the organization.”

“We are thrilled to have someone of Zena’s caliber joining the Board of Directors” added Michel Bernaiche, SCIP Board Chair.  “Zena’s functional and industry background will bring significant perspective to future areas that SCIP should and will capitalize on in the future.  She consistently brings ideas to the table and can always be counted on to contribute in an effort implement change.”

 Zena Applebaum is the Manager of Intelligence & Intranet at Bennett Jones LLP, a leading International law firm based in Canada. With 10 years experience in the legal industry, her primary responsibilities include conducting analysis of market and competitor performance to inform the firm’s practice development, client relationship management, counter-intelligence and marketing.

 Ms Applebaum brings a unique perspective to intelligence and the dynamics of market and industry issues as a result her broad business development, data management, marketing, and corporate research experience in a variety of sectors including technology, healthcare and the professional services. She has a joint academic and applied Master of Arts degree in Communication and Culture from York and Ryerson Universities.


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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