Competitive Analysis Tools That Deliver Value: SCIP New Jersey Chapter Workshop October 17

This interactive event will provide an introduction to the less familiar competitive intelligence analytical techniques that can improve a company’s understanding of current markets and competitors.

Many competitive intelligence practitioners rely on a limited set of analytical tools they have found useful in evaluating industry and competitor activities. At the October 17 SCIP New Jersey Chapter meeting, Fred Wergeles will lead an interactive session to explore additional analytical techniques that can improve senior managers understanding of current markets and competitors.

Built around a case study, facilitated group exercises will reinforce attendees understanding on how these tools can be applied in their own work environment. In addition, participants will receive a template to help them work through their choice and application of these analytical methodologies.

The SCIP New Jersey Chapter meeting will be held Wednesday, October 17 at the Public Service Enterprise Group (PSEG) building in Newark New Jersey from 6 pm to 9 pm. Registration cost for SCIP members is $10; for non-members, $20. To register for this workshop, please go to the SCIP.org website or contact Robyn Reals at 703.739.0696 or rreals@scip.org

Fred Wergeles is the founder and principal of Fred Wergeles & Associates LLC, a consulting practice that specializes in strategic planning, market intelligence and competitive analysis.  He has over 25 years experience in the intelligence field, and has worked with companies in a diverse array of industries. Fred is an Adjunct Professor at the University of Hartford, teaching a Competitive Intelligence course in their MBA program, and the President of a non-profit organization that provides business analysis to entrepreneurial start-ups. He was a member of SCIP’s Board of Directors from 2005-2008.

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About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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