Trade Show Competitive Intelligence — Maximize Return on Investment: SCIP eBroadcast, September 27

Discover how companies use trade shows to gather competitive intelligence, understand best practices, and learn new ways to maximize the CI impact of trade show efforts during this complementary live eBroadcast.

Join contributors from SCIP, Fletcher/CSI, Grand Canyon University and Janssen Global Services to discuss a multi-step process to maximize a company’s intelligence return on a trade show, along with examples of how the process works in practice. Starting with a review of tools to identify which trade shows offer the best competitive intelligence opportunities, the discussion covers how to maximize time on the show floor and the best way to distribute analysis and findings.

 This complementary eBroadcast will explain how to effectively link parts of the process, how to engage company team members in the collection, and ways to move from data to analysis. Key learning areas include:

  •  The types of competitive intelligence that can be obtained through trade shows.
  • A defined process that maximizes intelligence collection.
  • Tools available to collect information at trade shows and events.

 Additionally participants will be introduces to the best practices in trade show intelligence, based on the recent Fletcher/CSI survey on the topic.  Featured industry speakers are:

  • Andrew Beurschgens, head of Market Intelligence, everything everywhere
  • Erik Glitman, CEO of Fletcher/CSI
  • Dan Mulligan, faculty, Grand Canyon University
  • Diana Gowe, Global Strategic Analytics, Janssen Global Services

 Complementary registration is available here.


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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