Acquiring an understanding of competitive strategy: Silicon Valley Chapter Meeting, Sept. 12

Why didn’t Blockbuster become Netflix? Why did GM go bankrupt after being the biggest company in the world? Safeway and Supervalu took opposite pricing strategies during the recession; who was right? There are many attractive, facile, and obvious answers to those questions. They are wrong. Acquiring a deep understanding of strategy — and thereby the ability to make better strategy decisions — requires knowing why those answers are wrong. That’s what this presentation is about.

This highly interactive and thought-provoking program is led by Mark Chussil, a 35-year veteran in competitive strategy who has developed war-games and simulations for dozens of Fortune 500 companies around the world (and helped them make or save billions of dollars). In it you will learn:

  • The most-important reason why strategies fail.
  • Why history-based forecasting tools and accounting-based financial analysis don’t solve future-based strategy problems.
  • How massive judgment assumptions make us learn the wrong lessons from our businesses’ results.
  • How to tell the difference between being lucky and being smart.
  • When to apply your new knowledge of strategy

Because learning comes from experience and not from lectures, you will participate in multiple non-embarrassing exercises. This is not death by PowerPoint. Strategy decisions are ambiguous and difficult, at least if done right. What decisions really need is clarity and rigor, and an understanding of what to test, what to trust, and what to do. Come see and learn.

The Silicon Valley Chapter meeting will be from 6 to 8 pm on Wednesday, September 12, at the Silicon Valley Bank, 3005 Tasman Drive, Santa Clara CA. There is no charge for this event, but due to limited seating, advanced registration is required. Please Contact Robyn Reals, SCIP Education Manager at or 703.739.0696 x107.



About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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