New issue SCIP Competitive Intelligence magazine

The April/June 2012 issue of Competitive Intelligence Magazine is now available on the SCIP website. Members, click here to read the full issue PDF.  Click on a specific title (below) to read an individual article.


Let’s Kill the Intelligence Cycle
Our current best depiction of this process is fatally flawed. My intent is to lay out the evidence I have gathered about the cycle itself, about attempts to save it from its worst flaws, and about attempts to replace it altogether and let you decide for yourselves.

Paying for Bad News
Is the world of competitive intelligence and related fields cruel enough to leave? Our ratings seem driven by how much we accept three themes: Closed Minds, Distorted Markets, and Stormy World. They are perennially old and current-events fresh. I’m not saying they are wrong. They might be right, but they aren’t right yet. Until they are right I believe it’s worth considering other perspectives.

How Strong is Your Human Network?
As our communications networks broaden geographically, so have our human networks. The ease of online networking can be deceptive, as it comes with important considerations to building and maintaining our human network for our competitive intelligence practices. Actively cultivating and managing human network and intelligence sources is still possible when you apply certain techniques, tools, and perspectives.

Practical Use of Competitive Technical Intelligence: Biodegradable Polymers Research Groups and Opportunities in Brazil
Monitoring the technological environment is especially important when dealing with science-intensive technologies. This article reports on the development and application of an analytical framework for technological information that can support company management decisions concerning technology acquisition, development, partnership and other related actions.

The Chair’s Perspective: The State of SCIP 2012
The 2012 annual conference is now behind us — a huge success by many standards. However, our work is not done. SCIP will improve and deliver our value proposition to ensure that our membership reaps the benefits they deserve.

Analyst’s Corner: Mind Mapping
Many of us, especially if we have been in the intelligence game for a while, start to lean heavily on the crutch of our previous analyses. But there’s always room for creative thinking, to see a situation in a different way and to consider factors that we sometimes ignore.

The CI Certification Series: Robert Galvin, Motorola’s Competitive Intelligence Pioneer — How the Joint SCIP-ACI Certification Program Has build on the Lessons He Taught
We have incorporated into the CIP™ certification program lessons learned from Galvin and other pioneers in the field – lessons hard won, supported by corporate success and experience. Here are five of them.

UK Networking Series: Expect the Unexpected, Always!
Leonard Fuld lead an interactive dialogue around different types of surprises, how to anticipate them, and what to do about them.

Global Adaptation: Conducting Competitive Intelligence in Japan — Key Cultural Differences
Conducting competitive intelligence research in the US differs significantly from conducting it in Eastern cultures. This column focuses on some key communication differences between the US and Japan.

Trade Show Intelligence: Trade Show Trends for 2012, Part 2 — 21 Event Intelligence Trends, a Happy Coming of Age
This column continues looking at additional trends for 2012 in trade shows and how they present some great opportunities for competitive intelligence professionals.

Out of the Box: Social Media Monitoring Services –Results from an End-User Survey
The continued growth of social media’s popularity raises the need for capable tools to collect, sort, and analyze that growing abundance of information. We leveraged our contacts in a variety of industries to compile a report on social media monitoring service providers.

Working Smarter: Converging Lines: How Social Media is Changing Competitive Intelligence Collection
Some information gleaned from social media is more than secondary research, but not quite the same as traditional primary research. This column describes the converging of primary and secondary competitive intelligence collection created by social media.

From “What” to “Why”
Over the past 15 years articles have primarily focused on the “how” and “what” of competitive intelligence process and skills. This issue’s leading articles focus on defining the “why.”

SCIP Heads for the Future
The 2012 SCIP Conference in Philadelphia was clearly a highlight of the continued resurgence of the profession that has occurred over the last three years. The SCIP board’s vision and strategic plans reflect this.


About SCIP News
The Strategic and Competitive Intelligence Professionals (SCIP), formerly the Society of Competitive Intelligence Professionals, is a global nonprofit membership organization for everyone involved in creating and managing business knowledge. Our mission is to enhance the success of our members through leadership, education, advocacy, and networking. Specifically, SCIP provides education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence (the legal and ethical collection and analysis of information regarding the capabilities, vulnerabilities, and intentions of business competitors). Many SCIP members have backgrounds in market research, strategic analysis, or science and technology. Established in 1986, today SCIP has chapters around the world, with individual members in nations around the globe. In addition, SCIP has alliance partnerships with independent affiliate organizations in many countries.

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